Trinity Leeds Gets Fruity / January, 2014

Juice are proud to announce the opening of their new store at Trinity Leeds, offering an individual range of juices & smoothies.

Trinity Leeds opened its doors in April 2013.

The 1 million sq ft scheme has improved the city’s core retail by bringing together the best of the UK high street, aspiring brands and international retailers. As an independent brand, Juice had to convince Land Securities their product was fit for purpose and worked hard to secure its presence in the shopping center.

Vector Design Concepts developed a new brand strategy and introduced a new store concept, translating the brand into consumer experience driven by quality and freshness. Merchandising was a key element to the design utilising interactive touch screens and digital menu boards providing customers with product information, health benefits and advice.

With the success of the fit out at Trinity, Harris Project Management are working on a roll out Programme with the next project due to complete November 2013.